Mike’s UV Gel Scent stays on lures and baits longer- resulting in more strikes and more fish. Atlas Mike’s UV Gel Scent- a blend of concentrated scents- flavors- and amino acids with the Super Sticky formula- creates a powerful fish attractant. UV attracts fish from greater distances- while the scent entices them to bite. Apply directly to lures- baits- etc. Effective in freshwater and saltwater.